Brands Brands Brands

I have been playing around with the idea of manipulating brands and logos. I am particularly interested in the way everyone is so consumed by brands, is this healthy? Brands have the ability to make you feel that your life will somehow become better if you buy there product, and for some they do, for others they just make them want more, they get addicted to a logo, to a product, making them feel jealous every time they see the new version, the new edition. I like the idea of local brands for local people, keeping materials, production, creation, making, selling and buying local to an area. Sustainable local brands.

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Gavin Rogers (2012) “iWill” Digital Image.

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Gavin Rogers (2012) “Boy London, Man Nottingham” Digital Image.

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